[ General contractor marketing · 700+ contractor sites analyzed ]

Marketing That Books Bigger Construction Projects

Q: How do general contractors get bigger projects online?

Lead with proof: credentials, a strong project portfolio, and clear scope of work, then rank for the project types and towns you want. We build the trust-first structure and the SEO so larger inquiries come inbound.

Q: Should a GC site separate residential from commercial?

Yes, when you do both. They are different buyers with different decision processes. Separate paths let each see relevant projects and a relevant call to action instead of one message that fits neither.

Q: How much should a general contractor spend on marketing?

Our sites are a one-time $2,900 to $7,900 build with optional monthly SEO and ads. Given project sizes, a single won bid usually covers the build many times over. No contracts.

Q: What builds trust on a contractor website?

Visible licensing and insurance, real project photos with scope and location, a clear service area, and a fast, professional site. Together they tell a serious buyer you can handle the job.

Q: How long until the site produces leads?

It launches in about 14 days. Ads can produce inquiries quickly; SEO for competitive contractor terms takes a few months, so we begin it at launch.

Q: Do I own the website and domain?

Yes. Domain, code, and logins are yours at launch, and every inquiry comes straight to you. No lock-in.

Wolf Contractor builds websites, local SEO and Google Ads for general contractors. Sites launch in 14 days, you see a free mockup in 48 hours, and results are measured on booked projects. Pricing starts at $2,900 one-time with no lock-in.

Get my free mockup See pricing

[01]The problem

Why most general contractor sites undersell the firm

A general contractor is asking clients to trust them with big, disruptive, expensive projects, and most sites do nothing to build that trust. Licensing, insurance, and the range of work you actually take on are hidden or vague, and the portfolio does not match the size of the ask.

GCs also serve very different buyers: homeowners, commercial clients, and other trades. A single generic site speaks to none of them clearly. The site needs to prove credibility fast, show the scope of work, and make it easy for a serious project to reach you.

License, insurance, and credentials not shown, so trust never builds
Portfolio too small to match the size of projects you want
Residential and commercial work blurred into one message
No clear path for a serious project inquiry

[02]What we do for general contracting

Six things. Done right.

The same six services, tuned for general contractors who need to win trust before they win the bid.

SVC/01

Custom Trade Sites

Hand-built, fast, and tuned for the phone call. No templates, no page builders, no bloat.

Mobile-first design
Service-area landing pages
Click-to-call everywhere

SVC/02

Local SEO That Ranks

Rank in your towns. Google Business Profile, schema, and citation work that actually moves the needle.

GBP optimization
Local schema + NAP
Review funnels

SVC/03

Google Ads Management

Dialed-in campaigns that fill the calendar. Weekly reporting. Call tracking included.

Emergency service ads
LSA setup
Call recording

SVC/04

Lead Gen Funnels

Purpose-built quote pages that convert 3–5× better than a generic contact form.

Quote builders
SMS lead alerts
CRM handoff

SVC/05

Hosting & Speed

Lightning-fast hosting with 99.98% uptime. You own the domain, we keep it online.

<1s load times
Daily backups
SSL + security

SVC/06

Content & Photography

Real site visits. Real photos of your crew, your trucks, your jobs — no stock garbage.

On-site shoots
Service page copy
Video walkthroughs

[02]How it works

From handshake to
first lead in 14 days.

Free strategy call

30 minutes. We learn your trade, service area, and biggest choke points in the pipeline.

Free mockup in 48h

You see your new homepage before you pay a dollar. No contracts to kick tires.

Build & content

We fly out, shoot your crew at work, and build the site in 10 business days.

Launch

We flip the switch, transfer the domain, and turn on tracking. You own everything.

Grow

Monthly SEO, ads, and reporting. You get calls. We prove it.

[05]Pricing

Flat price.
No surprises.

You see every line item. Cancel monthly anytime. We'll never tell you "SEO takes 6 months" and then ghost you.

Get online, fast

Launchpad

$2,900one-time

+ $149/mo hosting

✓ 5-page custom site
✓ 48h free mockup
✓ Mobile-first build
✓ Click-to-call + forms
✓ Basic on-page SEO
✓ 14-day launch

Start Launchpad

MOST PICKED

General Contractor
questions.

01How do general contractors get bigger projects online?+

Lead with proof: credentials, a strong project portfolio, and clear scope of work, then rank for the project types and towns you want. We build the trust-first structure and the SEO so larger inquiries come inbound.

02Should a GC site separate residential from commercial?+

Yes, when you do both. They are different buyers with different decision processes. Separate paths let each see relevant projects and a relevant call to action instead of one message that fits neither.

03How much should a general contractor spend on marketing?+

Our sites are a one-time $2,900 to $7,900 build with optional monthly SEO and ads. Given project sizes, a single won bid usually covers the build many times over. No contracts.

04What builds trust on a contractor website?+

Visible licensing and insurance, real project photos with scope and location, a clear service area, and a fast, professional site. Together they tell a serious buyer you can handle the job.

05How long until the site produces leads?+