If you have asked three companies what a website costs and gotten three wildly different answers, you are not imagining it. The range is huge, and most of the confusion is on purpose. Here is the honest version.
The short answer
A contractor website costs anywhere from about $15 a month for a DIY builder to $10,000 or more for a full-service agency. Most working contractors land in the middle: a custom, mobile-first site built to book jobs runs roughly $2,900 to $7,900 as a one-time build, with optional monthly hosting, SEO, or ads on top.
The price alone tells you very little. What matters is what you get, whether you own it, and whether it actually brings in calls.
The four options, compared
1. DIY builders (Wix, Squarespace, GoDaddy)
Cheapest on paper at $15 to $50 a month. The real cost is your time and the ceiling on results. These sites are fine for a business card online, but they are slow, hard to rank, and locked to the platform. Stop paying and the site disappears.
2. Template agencies
Usually $1,000 to $3,000. You get a themed template with your logo dropped in. Faster than DIY, but the same template is sold to dozens of other contractors, so it is generic and hard to rank. Read the contract carefully, because some of these are licensed to you, not owned by you.
3. Full-service agencies
$10,000 and up, sometimes far up. You often get genuinely good work, but you pay for a heavy process, account managers, and long timelines. For a solo operator or a small crew, it is more than the job needs.
4. Custom build for the trade
$2,900 to $7,900 one-time in our case. Hand-built, fast, mobile-first, and structured to rank, with a real mockup before you pay anything. You own the domain and the code. Optional monthly SEO or ads if you want to grow, with no contract holding you there.
What actually drives the price
- Number of pages. A 5-page site is far less work than one with a page for every service and every town you cover.
- Content and photography. Real photos of your crew and jobs cost more than stock, and they convert far better.
- SEO depth. On-page basics come standard. Ranking across many towns is ongoing work.
- Ads and funnels. Quote builders, call tracking, and ad management are add-ons, not part of the base build.
The questions that matter more than price
Before you sign anything, ask:
- Do I own the site and domain? If the answer is anything other than a clear yes, walk away.
- What happens if I leave? You should keep everything: domain, code, logins.
- Is it built to rank, or just to look nice? A pretty site that no one finds does not book jobs.
- Can I see it before I pay? A real mockup up front tells you they can deliver.
Bottom line
Cheap sites are rarely cheap once you count the jobs they fail to book, and expensive is not automatically better. For most contractors, a custom, owned, fast site in the low-to-mid four figures is the sweet spot. If you want the exact plan breakdown, see our pricing page, or get a free mockup and decide from there.